Zara Larsson Robbi Williams Coldplay On August 1st, 1981, Music Television (MTV) was launched and although segregation legally ended in 1964, some 17 years before, MTV would only offer airplay to white rock artists. Super Freak" was released about five months after MTV went on the air , and Rick James made a slick video for the song hoping it would get some spins on the network. At the time, however, MTV refused to play videos by black artists, and they rejected this clip, continuing to feed America a steady stream of rock and EuroPop . This refusal to play black music was a holdover from radio station programming, where conventional wisdom was that you would lose your white listeners if you played black music. Superfreak Video • Rick James video presented a hyper- sexualised black male who white women found attractive. • Rick James’ subliminal media language of “the “Black Buck” was not suited to white white producers. Black ...