75% from 78% watch TV
41% online
40% newspaper
People aged 16 to 24 responsible for rise in online
36% listen to radio
Reasons
- It is easier and quick because it is in your pocket, you don't have to go to the shop
- It's free
- Accessible
- Interactive
41% online
40% newspaper
People aged 16 to 24 responsible for rise in online
36% listen to radio
Reasons
- It is easier and quick because it is in your pocket, you don't have to go to the shop
- It's free
- Accessible
- Interactive
-The Independent
Newspaper is
ONLY AVAILABLE on-line and has returned
to profitabilty as
the company no longer owns print plants and paper distribution.
-The Times,
Sun and other Murdoch-owned papers have opted
for a full pay-wall, trading higher readership for deeper engagement which can
be sold to advertisers.
-The Daily Telegraph
opted
for the “metered paywall” –
allowing some free articles to ensure the brand is visible online but demanding
payment for further use. To get the full story.
-The
Guardian has
championed the open model – pinning faith on global reach eventually being monetised
without subscription.
- The Financial times has a niche market, if it is different targeted content to reach the audience then they will pay for it.
- Clickbaiting, every click gets money
- Advertising, reliant on advertisements as they sell for free regardless of the platform
The Mirror
- San serif font
- Lots of images
- Short articles
- Advertisements
- Headline news is not about a big issue in the world
- Bright and colourful
The Telegraph
- Serif font
- Little images
- Long articles
- International news
- No advertisements
- Big issues are on the front cover
- Simple layout to not draw attention away from the news
•You
will need to compile an essay comparing discussing the difference between
Online and Print.
–You
can do this by reviewing the page layouts for the Mirror and Daily Telegraph
and comparing them with online.
–You will need to discuss the benefits of online to the consumer identifying at least three reasons why increasingly users (audiences) are using on-line
–You will need to discuss the Splash, the other stories associated with the news papers.
–To what extent are the conventions of the Telegraph (broadsheet) and Mirror (Tabloid) preserved (discuss this from the stories presented.
Online newspapers are becoming increasingly popular and print newspapers are being less popular as a result. Reasons such as convenience and price play a major role in the changes. Online news is in your pocket and free, print newspapers are in a shop and you have to pay for them. If something big in the world has occurred, in online news you will find out as soon as it happens but pint papers you will find out the next morning.
Print newspapers have two main types, tabloid and broadsheet. A tabloid paper is the typical gossip news and broadsheet is the international important news. A tabloid paper has large images, short articles, bright colours and many advertisements. These newspapers are normally the ones that are free or very cheap, so they have many advertisements on them in order to make money and keep producing them. Broadsheet newspapers have small images, long articles, mainly just headlines on the front page, simp colours and international important news. These newspapers have no advertisements on them as they have to be bought. The Mirror is an example of a tabloid paper and The Telegraph is an example of a broadsheet paper.




















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