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Lighting- high key lighting gives a friendly atmosphere near most of the characters. Low key lighting near the one character shows that he may be the bad one. The lighting is creating an atmosphere of the movie being a happy and friendly movie but has elements of anger as there is some low key lighting used. 

Composition- The centre of the composition is the main protagonist characters and the characters towards the end of the composition and the periphery of the poster are the bad antagonistic characters lurking in the dark. 

Sets- Nature full which shows that it could be a film about a jungle and the outside. The set looks verisimilitude (authentic) to what the movie is actually going to be about. 

Text- Uses serif style font which could show that the movie is carefree and authentic (rock style) to the movie as it is about the jungle. The use of saturated colour in the title (yellow) shows that the movie could be happy and full of imagination. Anchorage is used because 'the jungle book' and the set are linked. The trees and the animals are why most people would think of the jungle. The yellow text could show what the main text is and the pst important information they want the audience to see and the green text could be the less important text as it blends into the background and theme of the film. The text is all centred which means you can easily see the image behind the text, allowing the audiences to still see the image and gain a perception of what the movie is about. 

Props- The props that are used are trees and props that would generally be found in the jungle. This adds an authentic touch (verisimilitude) to the poster as it demonstrates what the movie is about. 

Costumes- the only costume you can see in the poster is what the boy is wearing, he is wearing only one small article of clothing. The fact he is only wearing one thing could show that he is not like most humans and has been abandoned and disconnected from civilisation. 

Barthes semantic code connotations- snakes typically represent as not being truthful and going against what they initially say, this could symbolise that there is someone in the movie that appears to be on one side possibly the good side but actually is on the bad side. The jungle symbolises wildness and freedom. The lighting symbolises the good characters from the bad characters by using high key lighting for the good characters and low-key lighting for the a characters also there is mystery or danger in the low key lighting. 

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