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BBC Radio 1 breakfast show


•All of the BBC's television and radio stations have a public service remit, including those that broadcast digitally.
•The BBC, whose broadcasting in the UK is funded by a licence fee and does not sell advertising time, is most notable for being the first public service broadcaster in the UK
•Their remit is to "inform, educate and entertain"

•“The remit of Radio 1 is to entertain and engage a broad range of young listeners with a distinctive mix of contemporary music and speech.
•Its target audience is 15-29 year olds and it should also provide some programming for younger teenagers.
•It should offer a range of new music, support emerging artists - especially those from the UK - and provide a platform for live music. News, documentaries and advice campaigns should cover areas of relevance to young adults.”
Audience references
Other hosts (Fiji) 
‘Well annoying’ young people lingo 
Story times (anicdote) 
Exciting tone of voice
References to Star Trek 
Talks fast 
Constant noise in the background 
Nothing negative 
Try’s to relate 
Competition- celebrity gamble. 
By having special guests such as Demi Lovato who is popular with people aged between 15 and 27 as she sings popular songs and was in tv shows popular with this age group and she had metal problems etc 
News but with upbeat background sound 
Letting audience choose the next song 
Relating to the person on the call 
Audience messages get read out 
Compilation of popular songs with kin formation about tickets on website 
Celebs mentioned- Demi Lovato, Mo Farah, John Bishop 
Talking about crocs 
Entertainment news 
Sports references and clips
Justin Bieber 
Kendall Jenner 
Camilla Capello
Talking about last guest presenters- Freddy Flintoff and Chris Ramsey 
Talking about League of our own, telling stories about the show. How Freddy doesn't even know anything about or into sport 
Talking about Im a celeb which is popular with teens 
'Married to a celeb' 
Names future songs and Nicks favourite song but doesn't say what it is
Clips of songs that will be played
Talking about Demi's life- new York, Las Vegas, Germany in the same day
'Pop star workout'
She trains MMA style and has a blue belt in Brazilian Jujitsu 
Documentary into the making of Demi's album and life- break ups, wanting to seem more realistic to her fans, how she was mean and unhappy and went through loads of assistants and wasn't sober. 
Singing to 'This is me' from Camp Rock to see if she can remember the lyrics, 'Moves me' which is her first song 
Reference to Pink
Saying Radio 1 is 50 years old- shows how old and popular it is and can listen to all the old Radio 1 live shows from the past 50 years 
Talking about the teen awards and if you go onto the website you can buy them 
New song out- 'creature comfort' 
I'm a celeb and the John Lewis christmas advert
Sex and the city movie talk
Cheryl Cole  

Zayn (English) and Sia (Australian)- dusk till dawn
Gorgon city (English) - all four walls 
The Amazons (English)- ultraviolet 
Yungen (English)- bestie 
Cvicii (Swedish) and Rita ora (English)- lonely together 
Adele (English)- send my love 
Harry styles (English)- two ghosts 
Clean bandit (English) - real love 
The weekend (Canadian)- I feel it coming 
U2 (Irish) - vertigo
Camilla Cabello (American cuban’- Havana 
The xx (English)- dangerous 
Macklemore (American) and Ryan Lewis (American)- can’t hold us 
Wolf Alice (English)- beautifully unconventional 
Anne-Marie (English)- heavy 
JP Cooper (English)- she’s on my mind 
Drake (American) - take Claire 


Promoting British songs by playing all different popularity songs and the MST popular British songs 

 I think that the future of radio isn't going to be radio, more people stream their music and the population that listen to the radio is getting smaller. They get their news from the internet, download their music and play through spottily for example. 

 Discuss how Radio 1 maintains its listeners, including through marketing, varieties of audiences nationally and globally.
To do this you need to read the following link
Why is radio 1 losing so many listeners?  http://www.bbc.co.uk/news/entertainment-arts-36974767
Record notes on why R1’s viewing numbers have declined recently
Identify Radio 1’s approach for reversing these trends


Identify new approaches taken by Radio 1 (technological) to increase social interactions
They have lost their listeners due to a new host, streaming sites, etc
they are going to try and make a streaming site 

 Radio 1 has 4.1 million listeners over the age of 35 - and around 800,000 of them are over the age of 60.
15-24 year-olds listen to radio has gone from 29 million hours in 2010 to 16 million in 2016.
In March 2006, Radio 1 had a weekly reach of 9.9 million listeners aged over 15. In March 2016, it had 9.9 million. 
That young audience has dropped from 3.7 million (45%) to 2.9 million (36%).
In 2016, Grimmy’s audience has increased from 5.25m to 5.37m listeners. But Radio 1Xtra lost listeners in the same period, dropping from 1.03m in Q3 to 909,000 in Q4. And Radio 1’s overall audience also fell from Q3 to Q4, down by 3.2 per cent to 9.56m.
"Taking the music we already curate across our linear networks and surfacing it in new ways for new audiences to discover. I’d really love [that service] to happen – what the music industry and audiences need right now is a fair deal and a market-maker and that’s the role that a BBC music discovery service could play. At the moment, radio and streaming, rather than being the strong marriage it ought to be, are like two nervous teenagers eyeing each other across a High School prom."
Nick Grimshaw twitter- https://twitter.com/grimmers?lang=en
BBC radio 1 breakfast show twitter- https://twitter.com/R1Breakfast?lang=en
BBC radio 1 youtube- https://www.youtube.com/user/bbcradio1
·      Radio 1 listener figures have suffered a decline in numbers under Nick Grimshaw, how much and in what year? 
500,000 
·      What was Demi Lovato promoting as part of her visit to R1? 
Her new album and documentary 
·      List at least 5 UK artists associated with the R1 Breakfast show, how do they meet the needs of the different audiences listening to the show. 
Adele, Sam Smith, Zayn, Harry Styles, Yungen. Younger audiences listen and like Harry Styles since he was a part of 1D. Yungen sings grime songs popular with young London boys 
·      Discuss why streaming is important for “millennials”.
Most people our age, listen to music through spottily. 
·      Describe Radio 1’s” Listen, watch, share” strategy
Listen through the radio such as innuendo bingo etc, watch the video on the youtube channel, share the video with friends on Facebook. Multimedia so it can appeal to all different people. 
·      How many You tube views are linked to Radio 1 Breakfast show.
1,366,412,955
·      List the social media platforms which Radio 1 are linked to 
Twitter, Youtube, Instagram, Facebook  

·      Describe how Radio 1 Breakfast show’s video content e.g. Inuendo Bingo & Playground insults is helpful in marketing Radio 1.
It appeals to a younger audience as the celebs involved are from popular films. More people watch videos rather than listen to the radio. Regenerate views and listeners 


Social interaction and competition  
Win tickets to teen Awards 
Ring in to choose songs and talk to Nick 
Concerts- Little Mix
Wimbledon
Festivals- V fest 

https://www.theguardian.com/commentisfree/2015/sep/12/radiox-backward-step-broadcasting-debate


·      Use GEARS to define the Radio X audience
·      How is this reflected in the type of hosts used
·      What is the impact of Chris Moyles in joining the radio station
·      What kind of adverts are shown, how does this suit the demographic
·      Is the Radio station likely to be offensive to certain groups
·      In what way is diversity limited as evident in the show hosts and type of music aired.
·      Consider the Radio 1 Breakfast show in what way is PSB broadcasting a more inclusive environment compared to Radio X?


Radio X has an audience of 25 to 44 year old white males from England, working class 
Chris Moyles was homophobic and sexually demeaning, which was not appreciated by the  audience when he was the host of Radio 1 
Strongbow, IPA, apple music adverts. Appeal to males who like to drink beer 
It is offensive to females 
There is mainly male singers songs played and only a handful of female singers songs. 'Nirvana, Arctic monkeys, foo fighters' 
Compared to Radio 1, they only play songs that are mainly trying to appeal to the make audience. They only have 1 female host who is on between 1am and 4 am when less males are awake and listening to the radio. 

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