How has technology had an
impact on the way large organisations create blockbuster films?
Disney is part of a large group of multi-media companies called 'The Big
6', this means they have power and lots of resources that smaller
companies won't have. A blockbuster film is a film with a high budget
and big stars feature in it.
Spectacle is what all the large film companies rely on, it
encourages families to go to the cinema to watch a film, it makes it seem like
seeing the film on the big screen with surround sound will make
the movie more enjoyable to watch. This means that that the company such
as Disney will make more profit out of it.
Disney have used digitisation in their film production; films used
to be put on a strip of 24 films per seconds to make it look continuous,
by making films digital it allows for films to look continuous, allow for
different environment and backgrounds to be used as well
as being able to cut parts of the film out. By digitising films, the films
can be used on more viewing platforms such as Netflix, Sky or Amazon. The
next element used in production is Chroma capture, which is the use of
green or blue screens. By using a green or blue screen, new backgrounds can be
used that are fully made by use of imagination. An example of Chroma capture
use is The Jungle Book, the sets and
backgrounds for this film were al pre designed and imagined before the film
even started production, they were then out onto a blue screen and filming
begun. Performance capture is a relatively new technological element used
within film production, it is when facial expressions and movements are
tracked. The impact of these highly technological elements on large
organisations means is that they can produce higher quality work but it does
cost more.
Pre-visualization
is when the director and producers will visualize how scenes are going to be
done, the camera moves, motion captured performances and the set designs.
Technology within a large company allows for more advanced planning and
designing and a wider range of high quality decisions.
IMAX is a type
of filming that is expensive and requires a very skilled person when
filming. IMAX means image maximum and is a 70mm motion picture. When
viewing the film in the cinema, it is on a bigger screen and has a better
viewing quality, making it cost more to view and make. This allows for the
large companies such as Disney who have a high budget to use this quality
of filming. When the film is viewed on a 4K TV, the increased quality
will make more people pay to watch the film and enjoy it. The Jungle Book made a profit of
CGI (computer
generated image) is when someone alters an image or a video using the computer
either to add detail or add special effects. A large company such as Disney can
spend more money in getting the best results of the images or videos. This will
increase how many people come to the cinema to watch the movie as well because
of the big screen and the special effects that get used.
MPC is the
Motion Picture Company who have specialised skills in concept design,
pre-visulisation shoot supervision, 2D compositing, 3D/CG effects, animation,
motion design, software development, mixed reality and experiential production,
live action production and colour grading for advertising.
Films such as
The Jungle Book who had a £175 million budget could afford to reach out
to specialised companies in order to make a very high quality film.
In this case, MPC was used to create the set designs and all
the visual effects. Sethi who is one of the actors in The Jungle
Book, filmed against a green screen, there would be small pieces of then
set that he would have to interact with and pretend were the real thing such as a log.
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