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Young & Rubicam’s 4Cs model

I would put myself in the aspirer and explorer section because I value what others think of me, I have a lot of materialistic things and I also like trying new things and discovering new things as long as I am not on my own.


The aspirer
-       Have celebrities as guest hosts on the show- Pink, Demi Lovato, Freddy Flintoff
-       Celebrity news and trends can be a topic to discuss
-       Play popular songs
-       Slang words to fit in and slang name for singers- ‘Swifty’
-       Girls will like male celebs such as Justin Bieber and boys could like female celebs or athletes such as Freddy Flintoff.
The reformer
-       Phone call discussions to get their view points and thoughts
-        Talk about products that are good not just the new thing out
The explorer
-       Talk about new adventures and things to do
-       Competitions for holidays and adventures
-       News about the world
-       Celebrity gamble game is interactive
The mainstream
-       Popular songs and trends
-       Celeb news and world news such as serious events- mass shooting

The succeeder
-       Phone in to choose songs because they like control
-       Experienced successful people- Tommy Hilfiger
The struggler
-       Competitions that they can enter to win money or a holiday etc.
-       Have celebs come on the show that have been through what they have
-       Listening to upbeat songs can help them escape their lives and feel happy for a little bit
The resigned
-       World news
-       Old traditional songs
GEARS
Gender- male celebs such as athletes such as Freddy Flintoff can appeal to boys and celebs such as Justin Bieber.
Ethnicity- songs of people from the same ethnicity can make them like the songs more
Age- Younger people can be appealed to by popular songs and celebs and celeb news, the older demographic can be appealed to by news and things that are happening. Slang speak such as ‘banter and gas’
Region- Songs and artists from the same area
Socio-economic group- lower class slang to relate, upper class news

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