Radio X’s main host is Chris Moyles; he is 43 years
old and a former Radio 1 host. He got fired after nearly 10 years working there
and then took a 4 year break to then return to radio as the Radio X host. Radio
1’s main host is Nick Grimshaw; he is 33 years old, has been the host since
2012, is openly gay and excited.
The production content in Radio X and radio 1 are very
different. Radio X plays songs by artists such as The Foo Fighters and Royal
blood who are both rock bands. Radio 1 play songs by British artists such as Ed
Sheeran and Sam Smith, who are pop artists. They are both geared towards different
audiences because Radio X has a 25-44 aged male audience and are sponsored by a
beer company. They have guests such as Russell Brand who is seen as a controversial
person and the hosts talk about provocative subjects such as women in a sexual
way. Radio 1 is geared towards 15 to 29 year olds and has guests such as Demi
Lovato. They talk about celebrities and popular things on TV and issues that
teens can relate to such as depression. The hosts don’t have any bad language
and are always cheery and upbeat.
Radio X is dependent on advertisement revenue because
it is commercial broadcasting and doesn’t have any support from the government.
It gets its funding’s from privately owned corporate media unlike Radio 1,
which is a public service broadcasting and gets government funding.
Radio X has sponsors such as Gillette, which is a
brand for facial shaving; this suits the gears because it is targeted at males,
which is the same as the show. The adverts are all targeted at the gears
audience because they are all older male related brands.
Due to Radio 1 being public service broadcasting it is
reduced in the opportunities they can have and what they can talk about and do.
They have to stick to their remit to inform, educate and entertain. If any new
ideas don’t correlate with their remit the government wont fund it. For example
when they had Demi Lovato on the show they used all three parts if the remit. Inform
is about her new movie she has coming out all about her struggles, the educate
is about how she overcame her mental health and drug issues and they are
entertained because she has to try and remember and sing her old songs from
when she was a part of Disney.
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