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Minecraft

What is minecraft- Sandbox game (where the player creates the game themselves by manipulating the world within it )
When it was created- 18 November 2011
By who- Markus Persson, Jens Bergensten
Who bought it- Microsoft
How much- $2.5 billion
The age demograhic- 15-21 years olds 
https://www.quora.com/What-are-the-demographics-of-Minecraft-players
Digitally convergent media: Video games consoles are an excellent example of a digitally convergent device, you can not only play games but access social media, surf the internet, stream films and TV content and upload content into cloud based servers. Cross-media content helps maximise profits and also improve reach to new customers.
Production: This refers to all phases of designing, developing and making the media product; this process is addressed in this fact sheet
Distribution: This refers to all processes linked to delivering the media product to audiences both through tangible (disc) and digital (Cloud based) media.

Consumption: Explores the way in which the media text is used by audiences for pleasure but also explores the rise of user generated content across several platforms.


Minecraft Style- Marketing 

This video can be used as a platform to market the video game because it makes people who haven't played the game want to play the game. Youtube has a very big audience of all different ages. By doing this they can reach a new audience as youtube has got a wide demographic that has some of the same as mine crafts demographic. Mine craft inspired videos gained significant popularity on YouTube generating viral hype and walkability. Lego and mine craft created a joint product as they both have the sandbox style game. creating general hype for mine craft and lego at the same time. The words ‘create’ and ‘imagination’ were used in the marketing of the game and as such, have been used in education in the past two years to help with building and construction and arts based courses.


- Minecraft is the second most successful video game of all time behind Tetris
- To date, well over 121 million copies have been sold across all platforms, including over 27 million PC copies, making it the biggest selling PC game of all time.
The success of the games market.
–The UK’s   US$4 billion;
– China,   US$24.4 billion
– America’s   US$23.6 billion.
- A recent report by the UKIE1 suggests that the global games market is now worth in excess of US$100 billion.    
- In comparison to traditional media like film, radio, print and television, video games are much younger, exponentially growing since the 1970s.
- by January 2011, the beta-version of the game had passed over one million purchases in just only a month, and by April 2011 Persson estimated that US$33 million of revenue had been made.
- The words ‘create’ and ‘imagination’ were used in the marketing of the game and as such, have been used in education in the past two years to help with building and construction and arts based courses. 
- https://education.minecraft.net
- Starting people off early can make them want to learn to code ands decode professionally. They play the game, buy the game, tell a friend and then they go and buy an play the game. 
- In November 2011, prior to the game’s official release, Minecraft had over 16 million registered users and 4 million purchases. 
-  Minecraft was released across multiple platforms becoming a commercially viable franchise with increased interactivity. 
-  Minecraft: Pocket Edition was released on Sony Xperia Play, available on Sony Xperia smartphones. Minecraft also become available on Android and iOS devices shortly after. 
- By 2012, Minecraft was available for Xbox 360 and Xbox Live.
- In 2014, Microsoft acquired Minecraft intellectual property for $2.5 billion. In 2015, it reached 30 million copies sold.

https://www.youtube.com/watch?v=9GMNN8b74qI

- Minecraft started in 2009 when Swedish game developer Markus “Notch” Persson started working on an experimental sandbox game where players could build and navigate a world of textured cubes
- Notch credits other indie games like Zachary Barth’s Infiniminer for this idea.
- 2010 Minecraft was developed as a multiplayer game using JAVA code.
- Gamers were able to contribute to the development of the program eliminating bugs and facilitating multiplayer capability
- In September of 2013, Microsoft bought all rights to Minecraft from Mojang for $2.5 billion dollars.
- 2017 Microsoft ownership develops the cross platform capability of Minecraft which is now available on C gamers but those who own smartphones, Microsoft consoles (Xbox); Playstation 3, 4 and PS Vita; and more recently Nintendo consoles (Wii U) and hand-held devices (Nintendo Switch and Nintendo New 3DS, New 2DS XL and New 3DS XL). 
- This opens up the market for the game (potentially ncreasing profits)
- Newer games e.g. for smart phones were programmed in C++ (which limit the Minecraft community from modifying the code)
- Newer games such as cross platform play are more complex and refined in their graphic content.
- Minecraft: Story Mode, follow more of the recognisable institutional conventions of game development including tutorials on how to play the game
- 2015 – 2017  Microsoft offers
- Minecraft: Story Mode is an episodic point-and-click graphic adventure video game


It was originally created in 2009 and released in November 2011 by Markus Persson. Microsoft then bought it for $2.5 billion. The gamers were able to contribute their ideas into how the game could be improved and developed. it is developing because it became available to more platforms such as iPhone, Sony, XBOX, Playstation's and more meaning that people won't have to go out and buy a whole new system in order to play the game. Also more games similar were created such as the story mode version of minecraft. The quality of what actually happens in the age  sound and visual quality and playing quality have all been improved. Disadvantages are that with the new games it has become more complex and harder to code. The game is more multi national and less collaborative for the earlier people. 


Minecraft is developing because it is merging with other companies to make games such as lego. Minecraft has more connections to different companies and programmers to develop the game. The principles are different to the original games principles because of how many different versions there now are. Developed to be on different platforms such as xbox and smartphones, widening the market and chance of profit. 


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