Minecraft part 3

Task 1 describe how audiences are grouped and categorised by media industries, including by age, gender and social class, as well as by lifestyle and taste. 

·      Apply the segmentation model GEARs as part of the analysis

     Male 16 year old british boy, lives in Essex and is of a low socio economic status 

·      Question:  In what way is the content suited to this wide age demographic?

     It has different levels within the game such a survival and you can do different things in each level. It is creative for young people and is an act of escapism for the older groups. It is a form of social interaction for all ages if you play online. 

AGE

Under 15 (147 votes [20.59%])

15-21 (312 votes [43.70%])

22-30 (150 votes [21.01%])

31-40 (58 votes [8.12%])

41-50 (23 votes [3.22%])

51-60 (5 votes [0.70%])

61-70 (1 votes [0.14%])

71-80 (1 votes [0.14%])

81+ (17 votes [2.38%])

Analysis : over 80% of the demographic is represented by Under15’s through to 22 – 30’s

Of the 80%; 50% are aged 15 -21 and 25% each are under 15 and between 22 – 30

AGE: under 15’s

Read the following link and identify the factors which make the game particularly suited to young people and  “safe”. http://metro.co.uk/2013/11/22/the-mums-guide-to-minecraft-everything-you-need-to-know-about-the-worlds-biggest-game-4189492/

1- Targets growing creativity 

2- Purchases have to go through a parent 

3- Cant win or lose 

4- Different versions within the game, so if they want to play harder levels or less scary 

5- Play with friends and try defeat them 

6- Teaches problem solving

7- No rules 

Demographic of mine craft

Nationality

1. US

2. UK

3. Canada

4. France

5. Germany

6. Australia

7. Japan

8. Sweden

9. Denmark

10. Netherlands

·

·      List reasons why in your opinion it might appeal to an older demographic,

·      Struggling? Follow the links below to help you

·      http://www.minecraftforum.net/forums/minecraft-editions/minecraft-playstation-3-edition/mcps3-discussion/2064622-how-old-is-too-old-to-play-minecraft

·      http://www.minecraftforum.net/forums/minecraft-java-edition/discussion/2125268-what-do-you-think-about-old-people-playing

    They play with their kids 

    Simple so they can understand it 

    Good at it 

  Men are more targeted and interested in mine craft because it is building orientated and that could appeal to them more and the violence within it. 

How media producers target, attract, reach, address and potentially construct audiences.

Minecraft as a game /brand has been developed.

•The existing game has been upgraded and is increasingly becoming more sophisticated (Graphically and contains new features).

• Open world game play.

• Minecraft Realms was launched to attract and encourage audiences to use the game on dedicated servers and increase subscription revenues.

•Minecraft StoryMode . targets a newer audiences with New stories.

IT IS A CROSS PLATFORM GAME

The variety of different modes is certainly a contributing factor to the game’s success,

E.G. A PC user can game online with an IOS (Mac) or a PlayStation/X box user.

IT IS A CREATIVE SANDBOX GAME audiences can control and shape their own worlds and create new identities through mods and altering textures, maps and craft kits.

Mojang

Initially there was little work to advertise the original version of Minecraft; it was simply word of mouth across forums that created a buzz about the game.

Microsoft

Now that Minecraft is established and owned by a division of a conglomerate, the methods used to distribute and market the game are similar to popular mainstream releases.

Task: Identify the approaches taken BY Microsoft to market the game.  

- They have a musical 

- Youtubers play the game 

- Through education they appeal to teachers and schools and can improve their mathematics, teamwork, creativity and imagination.

- Colaberated with lego- appeals to the large audience of lego. 

- Microsoft advertising it’s cross platform version of Minecraft using YouTube- 

WHY IS THIS IMPORTANT ? The biggest discussion point for Minecraft should be ‘which platform do I play?’

 in July 2017 a ‘cross-play’ feature was developed, meaning there was less emphasis on showing brand loyalty to either console.

There is evidence to suggest that mobile and hand-held devices are really driving the sales of Minecraft forward. For example, the release of the PlayStation Vita version of Minecraft boosted sales of Minecraft by 79%, outselling PS3 and PS4 releases and making it the largest launch
on a PlayStation console. The appeal is being fuelled by a new generation of gamers who prefer hand-held devices over traditional consoles.

They can go on the mine craft market place which is the store and buy new things for the game with mine craft coins https://minecraft.net/en-us/marketplace/.

Minecraft youtuber- skydoesminecraft